08 Jun 3 Degrees of Rita
I recently had an amazing conversation with a potential client. Let’s call him Bob. ...
Raving Fans Tag
17 Feb Reaching Deep Into Your Goldmine: Shifting From Reactive to Proactive Referrals
{4:00 minutes} Referrals can be grouped into two categories: Proactive and Reactive. The value of categorizing referrals is so we can study them to become more masterful. In my experience, 90% of referrals that people receive are reactive in nature. Consider this example:
14 Dec Harnessing Your Raving Fans Through the Taster Model
{3:06 minutes to read} Once you’ve developed a base of referral partners, choose the top 10-15 that are in a deep state of trust with you. They understand what you do and perhaps refer you to others several times per year. They are Connectors who are willing to put their reputation on the line and open up their networks to you. These influencers are your Raving Fans.