{3:06 minutes to read} Once you’ve developed a base of referral partners, choose the top 10-15 that are in a deep state of trust with you. They understand what you do and perhaps refer you to others several times per year. They are Connectors who are willing to put their reputation on the line and open up their networks to you. These influencers are your Raving Fans.
{2:04 minutes to read} One of the most powerful ways to leverage the holidays is to look at the events on your end-of-the-year calendar and find out which ones are open to you bringing guests. Make a list of your VIPs (from current referral partners to those you would be interested in trading referrals with) — the longer the list, the better. Once your list is complete, there are two ways to go about nurturing and cultivating the garden of your relationships:
In my last article, “Are You Coffee-Worthy?” we explored how you can become a high-priority contact who can request “coffee time” with someone you’ve recently met. When you’re new to them, you’re sort of at the bottom of the line in their priorities! This puts the burden on you to find ways to move up on their pole ranking. Here are some networking courtship deposits that can help you do so: