{2:04 minutes to read} One of the most powerful ways to leverage the holidays is to look at the events on your end-of-the-year calendar and find out which ones are open to you bringing guests. Make a list of your VIPs (from current referral partners to those you would be interested in trading referrals with) — the longer the list, the better. Once your list is complete, there are two ways to go about nurturing and cultivating the garden of your relationships: